In any profession, decisions can be easily taken when risks are low or probabilities of failure are few. But when a chosen career is one that involves a higher risk and a probability of failure, such as in entrepreneurship, dilemmas abound.
During dilemmas, your values provide mental strength, clarity of thought, and emotional support in your difficult route to success. They play the role of a guide and prevent a founder from going astray in the most vulnerable situations. The extent to which you can attain mastery over them determines success in an entrepreneur’s life; successful business owners are mindful of this fact.
In today’s times, the most valuable currency for a company is the environment it creates and fosters, for its clients as well as for its employees. Be it Truecaller, Spotify, upGrad, or Swiggy, the founders of all such successful companies have leveraged the golden rule of protecting and promoting their organisation’s values and culture systems to help transform their enterprises into the fabled Unicorns. And in the process, garnered enormous goodwill in the market as well as inspired prospective entrepreneurs to achieve the much-coveted start-up success.
Based on intensive interactions with businesses in startups in India & Europe, Karan Kashyap’s Go Start Up provides a starting point for young enterprises’ owners to establish their legacy as founders.
